Primary research takes a lot more time than secondary research
on the other hand you get the answers you need and the answers are the truth where as secondary research isn't always true.
A questionnaire will give you the specific data and all the information you need.
The advantages of primary research are:
- surveys can be given to a large number of people
- A large amount of information can be collected
- A lot of questions can be asked to find the information you are looking for.
- people may lie because they don't want to give there real opinion
- people may lie about there answers because they might just want to hurry filling the survey up.
- not enough respondents may give you enough data that you need.
- Primary research is expensive to collect.
An example of primary research is when a new game is about to release the company get a small amount of people to play a small part of the game, at the end of the game the company asks the people what they thought of e game and what could be improved.